Coffee might be what gets us out of bed in the morning—but it’s our commitment to customers that keeps us going all day. We love what we do and who we work with, and we want you to feel the same.

Happiest with our sleeves rolled up.

Who We Are

Headquartered in the stunning mountains of Northeast Tennessee, we’re a small, passionate team led by Warren Lamb, one of media advertising technology’s original pioneers. Yes, the same Warren Lamb whose vision for establishing EDI standards in 1989 shaped the media advertising industry as we know it—and whose vision today remains focused on innovating services that remove complexity, reduce costs, enhance productivity and support customers at every turn.

How We Work

We don’t chop away at something and call it simplified. Instead, we streamline media advertising workflows through thoughtful, purposeful automation. That’s why you should be skeptical of a one-size-fits-all solution. Eventually, it’ll fail you (if you haven’t been burned already). We’ve seen it happen time and again. So, what does work? Reliable services that are tailored to your needs today and scalable for tomorrow.

What We Believe

We believe that media advertising services shouldn’t be yet another cost center thrown into the pit of your operating expenses. Along with being affordable, any service worth its salt should help you cut costs by increasing efficiencies and expanding capabilities—without requiring additional revenue. We believe in truly listening, fostering trust and facilitating what you do best, every day. And we believe that for any key process that’s manual and tedious, we can help you accomplish it electronically and automatically—faster, more reliably and more accurately. The result? Total peace of mind for you and your team.

Our People

Programmers, artists and pioneers. Moms and dads. Sailing enthusiasts, ace bowlers, poets, photographers and musicians. Churchgoers, volunteers, bedtime-story readers, perfectionists and problem solvers. Millennials, Gen-Xers and Boomers. Risk takers and meticulous planners. Visionaries, entrepreneurs and innovators. But most of all, we’re a family made up of families.
Warren Lamb - President & CEO
Warren Lamb
President & CEO
Ben Campbell - Support
Ben Campbell
Bill Heaton - Support
Bill Heaton
Brad Roberts - Developer
Brad Roberts
Christian Hege - EDI Research & Support
Christian Hege
EDI Research & Support
David Jensen - Sales
David Jensen
David Siepert - Operations
David Siepert
Jacob Kellogg - Support
Jacob Kellogg
Jonathan Briehl - Designer
Jonathan Briehl
Karon Ulrich - Director of Finance
Karon Ulrich
Director of Finance
Les Simon - Research & Development
Les Simon
Research & Development
Mark Smith - Support
Mark Smith
Mike Montagnari - Developer
Mike Montagnari
Morgan Montagnari - Core Services Architect
Morgan Montagnari
Core Services Architect
Richard Meyer - Support
Richard Meyer
Richard Peters - Support
Richard Peters
Tim McLeod - Core Services Designer
Tim McLeod
Core Services Designer